3D Content for the

3D Content for the

3D Content for the

HOWARD CUBE

HOWARD CUBE

HOWARD CUBE

proHolz Steiermark

proHolz Steiermark

proHolz Steiermark

Howard Cube is an AR app that makes learning fun. It takes users on an immersive journey into the world of wood. From where it comes from to how you can use it, the app lets you explore every detail in a engaging, interactive way.Together with proHolz Steiermark and Amlogy.

For this project, I was responsible for creating high-quality 3D models, realistic textures, and interactive design elements that bring the experience to life. I made sure that each digital object felt real and interesting, making the educational journey look good and easy to understand.

We were approached by proHolz Steiermark—which is the association of Steirischen forestry and timber industry dedicated to positively impacting people by raising awareness about forests, wood, timber construction, and related topics such as biodiversity, bioeconomy, and climate protection. In collaboration with Amlogy, who contributed their expertise in XR development and custom software solutions. We put our heads together to make technology and engaging content work together to create a one-of-a-kind learning tool that's really easy to use.

Howard Cube is an AR app that makes learning fun. It takes users on an immersive journey into the world of wood. From where it comes from to how you can use it, the app lets you explore every detail in a engaging, interactive way.Together with proHolz Steiermark and Amlogy.

For this project, I was responsible for creating high-quality 3D models, realistic textures, and interactive design elements that bring the experience to life. I made sure that each digital object felt real and interesting, making the educational journey look good and easy to understand.

We were approached by proHolz Steiermark—which is the association of Steirischen forestry and timber industry dedicated to positively impacting people by raising awareness about forests, wood, timber construction, and related topics such as biodiversity, bioeconomy, and climate protection. In collaboration with Amlogy, who contributed their expertise in XR development and custom software solutions. We put our heads together to make technology and engaging content work together to create a one-of-a-kind learning tool that's really easy to use.

Howard Cube is an AR app that makes learning fun. It takes users on an immersive journey into the world of wood. From where it comes from to how you can use it, the app lets you explore every detail in a engaging, interactive way.Together with proHolz Steiermark and Amlogy.

For this project, I was responsible for creating high-quality 3D models, realistic textures, and interactive design elements that bring the experience to life. I made sure that each digital object felt real and interesting, making the educational journey look good and easy to understand.

We were approached by proHolz Steiermark—which is the association of Steirischen forestry and timber industry dedicated to positively impacting people by raising awareness about forests, wood, timber construction, and related topics such as biodiversity, bioeconomy, and climate protection. In collaboration with Amlogy, who contributed their expertise in XR development and custom software solutions. We put our heads together to make technology and engaging content work together to create a one-of-a-kind learning tool that's really easy to use.

Deliverables

Deliverables

Concept

Graphics

3D Models

Interactions

Concept

Graphics

3D Models

Interactions

Concept

Graphics

3D Models

Interactions

A collection of experiences that just keeps on growing!

Over the past year, I’ve expanded the Howard Cube to up to 32 unique experiences, each designed to be both educational and engaging. Each module looks at a really interesting topic, and there are interactive elements that get users involved and learning in a hands-on way.

Tinder fungus

Structure of a tree trunk

Leaf and needle

Bark beetle

CO2 content in the atmosphere

Drey

Protruding bark

Photosynthesis and cellular respiration

Functions of the forest

Habitat tree

Timber construction

Journey into the wood

Carbon flow

Deciduous and coniferous trees

Ecosystem

Plant cell

The world of mushrooms

Wood in interior

Mulm cave

Seed dispersal

From seed to tree

Woodpecker hole

What is made from wood?

Layers of the forest

Parts of a tree

Greenhouse effect

Forest floor

Forest management

Construction of a wooden wall

Water cycle

Water transport in trees

Way of wood

Tinder fungus

Structure of a tree trunk

Leaf and needle

Bark beetle

CO2 content in the atmosphere

Drey

Protruding bark

Photosynthesis and cellular respiration

Functions of the forest

Habitat tree

Timber construction

Journey into the wood

Carbon flow

Deciduous and coniferous trees

Ecosystem

Plant cell

The world of mushrooms

Wood in interior

Mulm cave

Seed dispersal

From seed to tree

Woodpecker hole

What is made from wood?

Layers of the forest

Parts of a tree

Greenhouse effect

Forest floor

Forest management

Construction of a wooden wall

Water cycle

Water transport in trees

Way of wood

Tinder fungus

Structure of a tree trunk

Leaf and needle

Bark beetle

CO2 content in the atmosphere

Drey

Protruding bark

Photosynthesis and cellular respiration

Functions of the forest

Habitat tree

Timber construction

Journey into the wood

Carbon flow

Deciduous and coniferous trees

Ecosystem

Plant cell

The world of mushrooms

Wood in interior

Mulm cave

Seed dispersal

From seed to tree

Woodpecker hole

What is made from wood?

Layers of the forest

Parts of a tree

Greenhouse effect

Forest floor

Forest management

Construction of a wooden wall

Water cycle

Water transport in trees

Way of wood

Download the HOWARD app here and try it out

Download the HOWARD app here and try it out

AR as a New Technology in Education

AR as a New Technology in Education

AR as a New Technology in Education

Augmented reality has the power to make learning more fun and easier. So, with Howard Cube, we took a look at a new way of doing things in education –one that fits in with mobile devices, where learning can happen all the time and everywhere.

Augmented reality has the power to make learning more fun and easier. So, with Howard Cube, we took a look at a new way of doing things in education –one that fits in with mobile devices, where learning can happen all the time and everywhere.

Augmented reality has the power to make learning more fun and easier. So, with Howard Cube, we took a look at a new way of doing things in education –one that fits in with mobile devices, where learning can happen all the time and everywhere.

A look at what happens behind the scenes

A look at what happens behind the scenes

A look at what happens behind the scenes

Prototype

Before I start working on a complex project, I always start with a prototype. This early version lets me test out interactions, visuals, and user flow, making sure the concept is on track from the start. It's a really important step that saves you time in the long run and makes the final result better.

Video of the prototype for the "Forest floor" experience, created using Figma.

Video of the prototype for the "Forest floor" experience, created using Figma.

Video of the prototype for the "Forest floor" experience, created using Figma.

Reference Materials

I like to make a reference board with all the data and visuals I'm going to need before I get going on the modelling. For example, in the "Wall Experience" I gathered references for various building materials used in wall construction, so I could recreate them as realistically as possible. This goes beyond materials too. I always collect whatever I need for inspiration – shapes, structures, textures – and put it all together on one board to guide the modelling process.

Modeling & Texturing

Once I've got the references ready, I move on to creating the 3D models that form the foundation of each experience. It's all about getting the details right. I try to capture the shape, proportions and construction of the object. Then I develop realistic textures that bring the materials to life, from the grain of wood to the roughness of stone.

This step is where the digital world starts to feel real. I make sure that every element in Howard Cube looks authentic by combining precise modelling with carefully crafted textures, so users can interact with it as if it were real.

Breakdown video of the modeling and Texturing Stage for the "World of mushrooms" experience

Breakdown video of the modeling and Texturing Stage for the "World of mushrooms" experience

Breakdown video of the modeling and Texturing Stage for the "World of mushrooms" experience

Interactions

Interactions are the last step in turning a static scene into a fully functional learning experience. If you add things that people can tap, rotate, or explore, the content becomes more than just visual—it becomes playful, memorable, and intuitive. These interactions are what make Howard Cube go from being a 3D showcase to an engaging educational tool.

Video of the "Structure of a Tree Trunk" experience inside the app.

Video of the "Structure of a Tree Trunk" experience inside the app.

Video of the "Structure of a Tree Trunk" experience inside the app.