3D CONTENT
HOWARD
CUBE
Deliverables
ABOUT THE PROJECT
LEARNING THROUGH
THE LENS OF
YOUR PHONE
Howard Cube is an AR app that makes learning fun. It takes users on an immersive journey into the world of wood. From where it comes from to how you can use it, the app lets you explore every detail in a engaging, interactive way.
For this project, I was responsible for creating high-quality 3D models, realistic textures, and interactive design elements that bring the experience to life. I made sure that each digital object felt real and interesting, making the educational journey look good and easy to understand.
We were approached by proHolz Steiermark—which is the association of Steirischen forestry and timber industry dedicated to positively impacting people by raising awareness about forests, wood, timber construction, and related topics such as biodiversity, bioeconomy, and climate protection. In collaboration with Amlogy, who contributed their expertise in XR development and custom software solutions. We put our heads together to make technology and engaging content work together to create a one-of-a-kind learning tool that's really easy to use.
A COLLECTION THAT
KEEPS ON GROWING
SHOWING 9 OF 32 EXPERIENCES
TRY IT YOURSELF
32 interactive experiences about wood, forests, ecology and nature — all accessible through the free app, just by pointing your phone at the cube.
BEHIND THE SCENES
HOW EACH
EXPERIENCE IS BUILT
Augmented reality makes learning tangible — but only when the content is built carefully. Every experience in Howard Cube follows the same four-stage process, from rough prototype to interactive scene.
PROTOTYPE
TEST FIRST, BUILD SECOND
Before any 3D work starts, every module gets a quick prototype in Figma. It tests the interaction, layout and flow early so there are no surprises once modelling begins — saving time and keeping the experience on track from the start.
PROTOTYPE — "FOREST FLOOR" EXPERIENCE, BUILT IN FIGMA
REFERENCE
GATHER BEFORE YOU CREATE
Before modelling, a reference board pulls together everything needed — materials, textures, shapes and structures. For the wall experience, this meant collecting real building materials so every brick, timber and cavity could be recreated as accurately as possible.
REFERENCE BOARD — WALL CONSTRUCTION MATERIALS
MODELING & TEXTURING
WHERE IT STARTS TO FEEL REAL
Shape, proportions, grain of wood, roughness of stone — this is where the digital world starts to feel like the real one. Precise modelling paired with carefully crafted textures means users can explore objects as if they were actually in front of them.
MODELING AND TEXTURING — "WORLD OF MUSHROOMS"
INTERACTIONS
FROM SCENE TO EXPERIENCE
Interactions are what make Howard Cube more than a 3D showcase. Things to tap, rotate and explore turn static content into something playful and memorable — and that is the whole point of learning through AR.